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Competitive Barometer to assess the digital competitiveness of IBM's offerings compared to the top 4-6 competitors in the market using WDS.

Automate the IBM offerings comparison with our competitors generating insights on various parameters like if trial version is available, how is the purchase and provisioning process, Extract quickly the product functional features from the respective website

Current state: MD&Iers do the data gathering manually and sample reports are at: This is done for 40 IBM products comparing with over 100 competitors in 2018  with 100% manual efffort

Desired stated: Engaging Watson discovery, MD&Iers and Bob Lord's team to identify the top IBM offerings and get the comparison with key competitors and sentimental analysis, keyword extraction from  the blogs, technical discussion as like in Watson discovery news for IBM sellers and OMs to get the insight quickly.

Help MD&Iers to automate the process to get the insights as needed for IBM sellers from marketing team.

  • Guest
  • Apr 10 2019
  • Will not implement
Why is it useful?
Who would benefit from this IDEA? IBM Sellers; Market research analysts - IBM Marketing/MD&Iers; Offering managers to sell the offering to clients
How should it work?
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  • Admin
    Phil Anderson commented
    24 Jul, 2019 06:44pm

    This is a great idea, but not something we'd add to the Discovery product, sounds like something for a different team