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Competitive Barometer to assess the digital competitiveness of IBM's offerings compared to the top 4-6 competitors in the market using WDS.

Automate the IBM offerings comparison with our competitors generating insights on various parameters like if trial version is available, how is the purchase and provisioning process, Extract quickly the product functional features from the respective website

Current state: MD&Iers do the data gathering manually and sample reports are at:https://w3.ibm.com/marketing/bluemine/view/3771 This is done for 40 IBM products comparing with over 100 competitors in 2018  with 100% manual efffort

Desired stated: Engaging Watson discovery, MD&Iers and Bob Lord's team to identify the top IBM offerings and get the comparison with key competitors and sentimental analysis, keyword extraction from  the blogs, technical discussion as like in Watson discovery news for IBM sellers and OMs to get the insight quickly.

Help MD&Iers to automate the process to get the insights as needed for IBM sellers from marketing team.

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  • Apr 10 2019
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