Automate the IBM offerings comparison with our competitors generating insights on various parameters like if trial version is available, how is the purchase and provisioning process, Extract quickly the product functional features from the respective website
Current state: MD&Iers do the data gathering manually and sample reports are at:https://w3.ibm.com/marketing/bluemine/view/3771 This is done for 40 IBM products comparing with over 100 competitors in 2018 with 100% manual efffort
Desired stated: Engaging Watson discovery, MD&Iers and Bob Lord's team to identify the top IBM offerings and get the comparison with key competitors and sentimental analysis, keyword extraction from the blogs, technical discussion as like in Watson discovery news for IBM sellers and OMs to get the insight quickly.
Help MD&Iers to automate the process to get the insights as needed for IBM sellers from marketing team.
Why is it useful?
|Who would benefit from this IDEA?||IBM Sellers; Market research analysts - IBM Marketing/MD&Iers; Offering managers to sell the offering to clients|
How should it work?